Phuah

Phuah Chee Woei

I lead technology and engineering teams from Kuala Lumpur, working across infrastructure, mobile platforms, and product delivery.

I currently work at BInfinite, a loyalty technology company, where I lead the tech team. Outside work, I train for triathlons.

Now · July 2026

Current focus

› Base training for triathlon after a full race season
› Preparing for Powerman 2026 (duathlon)
› Leading the tech team at BInfinite, scaling the loyalty programme

Updated periodically, in the style of nownownow.com.

Sport · Triathlon

Base training

Off-season base building after a full race season. Next target: Powerman 2026.

KLSC Marathon 20255 October 2025
Port Dickson Triathlon · OD5 May 2026
Kuantan Half Marathon5 Jul 2026
Score Half Marathon12 Jul 2026
Next: POWERMAN Msia 2026upcoming

Training log on Strava →

Selected work

30% infra cost cut2025

BInfinite

Reduced infrastructure costs by 30% while serving millions of members. Led the handover of a live loyalty platform from its previous vendor: SAP and POS integrations, across thousands of retail outlets.

RM1M+ disbursed2023

Xamble Technologies

Built two mobile apps from the ground up: a creator payout platform and its companion app, disbursing roughly RM1M to 500 creators.

Tens of thousands of users2022

RedSquare · GovTech

Mobile and web platforms built for a government ministry.

The work

Leadership, architecture, innovation

I lead cross-functional teams and build systems that scale. Most problems don't need a new tool — I'd rather use what's already in the stack than add a dependency.

Contact

Email, LinkedIn, or Strava.

cheewoei@phuah.com LinkedIn → Strava →